One of our missions at Genovations Realty is to overcome social injustices that currently exist in the real estate market. Discrimination related to what information is made available to minority groups (which include the less educated) is an issue that even social media providers such as Facebook have had to address as of late. 

Education discrimination 

Areas with high rent such as Nashville should induce younger people to purchase a home; however, the education channels for minorities to understand are more related to business solicitations rather than educational empowerment. Sadly, the lack of education has placed the responsibility of housing fairness on real estate agents and even social media providers with prejudiced minorities either learning about victimization after it has occurred or, for those educated in fair housing laws prior, being twice as likely to believe they have suffered discrimination even if they have not. Citation. 

Social media discrimination 

Even social media settings have been considered unfair discrimination. For example, in 2019, the National Fair Housing Association settled a claim with Facebook based on the claim that "its advertising platform contained pre-populated lists that allowed advertisers to place housing ads that could 'exclude'  certain protected groups, such as Africans Americans, Hispanics, and Asian Americans." 

More specifically, NFHA alleged that Facebook's platform was designed to exclude ads based on the advertisers' ability to select advertisement preferences to include or exclude certain Facebook users by race, national origin, sex, age, disability, family status, gender and/or geographical area. 

The Fair Housing Act requires fairness in how certain ads are made available to people. As part of the settlement, Facebook created a separate advertising portal for housing ads that have limited targeting options to prevent discrimination. 

Minority and ethnic discrimination 

The Housing Discrimination Against Racial and Ethnic Minorities published a study in 2012 found that the most common housing discrimination against minorities occurred by showing them fewer homes and apartments than Caucasians. Thus, the intrapersonal judgment of owners or agents who decline to extend services or spend the time to provide accurate information associated on what is available in the market superimpose that such minorities are a bad investment of time. 

Financial discrimination

Past legal precedent has established that financial discrimination occurs by charging higher fees to minorities verses White homebuyers, encouraging minorities to take on high debt-to-income (DTI) ratios, and steering home buyers unto subprime mortgage products despite many of the target homebuyers having equal or better qualifications than White homebuyers. Citation. 

In CBS's History of Housing Discrimination Against Black Americans "from the 1930s to the 1960s, the major federal programs that developed the suburbs and guaranteed mortgages were for Whites-only, first as a matter of policy and later in practice. David Troutt, a law professor at Rutgers University said, "...it is not a question of bad attitudes. It's a question about inequitable rules."

Getting rid of social injustices

Genovations seeks to limit social injustices in the real estate market by providing fair and easy tools for all persons to find all available property information.

We also provide an easy way to value your home available to all users. 

For more information, feel free to contact!